Hi I’m Flo and I create bold and memorable brand identities
WHAT DO I OFFER?
LOGO DESIGN
A professional and unique logo is essential for establishing your brand’s identity. I offer personalized logo creation that captures your brand’s core values and is memorable. Contact me to get started on your custom logo.
BRAND DESIGN
Drive business success with exceptional branding solutions. I specialize in developing comprehensive brand strategies that captivate your audience and align with your business goals. Let’s establish or re-brand your company together for greater brand recognition.
WEB DESIGN
Your website is critical for establishing an online presence and reaching a wider audience. I offer custom WordPress-based website creation that aligns with your brand and meets your business needs. Contact me today to begin building your unique website.
NEED HELP WITH YOUR BRANDING?!
I would be stoked to help you – send me a message to get things started.
SOME OF MY WORK
Brand Design – Siembra y Sigue
Brand Design
Siembra y sigue
Client: Siembra y Sigue
Year: 2022
Work: Brand Identity | Logo Design | Pattern Design | Social Media Content | Photography
Process and Ideas
After an initial client briefing where we discussed the idea and general direction of Siembra y sigue, I started my process with writing down basic keywords that capture the essence of what Siembra y sigue is. After this I started to create mood boards which would match those keywords to be able to create a visual language.
With this I went back to the client, presented the mood boards and asked which direction or visual language the client prefers. With this information I know where he wants to take his brand and so I’m able to design exactly what the client wants and/or needs.
I started sketching different logo ideas, looked for a color palette as well as typography that would fit the project. After a few iterations of the logo, I was able to present the client the final result and he was super happy with the outcome. With the logo being approved I started to work on the other parts of the brand design, I choose the final color palette, typography and created additional design elements like brand patterns and icons.
Soooo now it was time for the final presentation and it was a complete success! The owner Fabian was super happy and never imagined that a permaculture project could be visually represented in a way like this.
Project Description
Siembra y sigue is a permaculture project based in Tenerife that is shaking up the agricultural industry. Founded by Fabian Cabrera, this innovative project focuses on sustainable, eco-friendly agriculture practices that are producing fresh, organic vegetables and fruits. The goal of Siembra y sigue is to promote a healthier and more responsible way of farming which is not only good for the environment but also for the people.
The permaculture approach used by Siembra y sigue is a holistic one that takes into account the interdependence of the different elements in the ecosystem. By doing so, it creates a self-sufficient and self-sustaining system that is both productive and environmentally friendly.
The use of composting, companion planting, and natural pest control methods are just a few examples of the permaculture practices used in this project.
With the current global climate crisis, projects like Siembra y sigue are more important than ever. The way we produce our food has a direct impact on the environment and the well-being of future generations. By promoting sustainable agriculture practices, Siembra y sigue is leading the way in showing how it is possible to grow food in a way that is good for the planet and good for people.
Brand Design Case Study – The Daily Grind
Brand DESIGN CASE STUDY
THE DAILY GRIND – COFFEE STORE
Client: The Daily Grind – Coffee Store
Year: 2023
Work: Brand Identity | Logo Design | Pattern Design
DESIGN
The branding for The Daily Grind perfectly captures the sleek and modern vibe of the cafe, while also conveying the company’s commitment to quality and efficiency. The logo features a bold, stylized coffee cup combined with the letter G in orange, suggesting both the warmth and energy of the coffee experience.
The use of a clean, sans-serif font and minimalist design elements evokes a sense of professionalism and sophistication, while the bright orange accents throughout the branding add a pop of color and energy. Overall, the branding for The Daily Grind effectively communicates the company’s mission to provide high-quality coffee that’s both convenient and delicious, all while keeping pace with the hustle and bustle of city life.
THE BRIEF
The Daily Grind was founded with one mission: to fuel the hustle and bustle of city life with quality coffee that’s both convenient and delicious. Whether you’re a student cramming for exams, a professional powering through a busy workday, or just someone in need of a caffeine fix, we’ve got you covered.
Our sleek and modern cafe is designed with your busy lifestyle in mind. We know you don’t have time to waste, which is why we prioritize speed and efficiency without sacrificing quality. From our premium espresso drinks to our expertly crafted pour-overs, every cup of coffee is made with care and precision.
Brand Design – Siembra y Sigue
Brand Design
Siembra y sigue
Client: Siembra y Sigue
Year: 2022
Work: Brand Identity | Logo Design | Pattern Design | Social Media Content | Photography
Process and Ideas
After an initial client briefing where we discussed the idea and general direction of Siembra y sigue, I started my process with writing down basic keywords that capture the essence of what Siembra y sigue is. After this I started to create mood boards which would match those keywords to be able to create a visual language.
With this I went back to the client, presented the mood boards and asked which direction or visual language the client prefers. With this information I know where he wants to take his brand and so I’m able to design exactly what the client wants and/or needs.
I started sketching different logo ideas, looked for a color palette as well as typography that would fit the project. After a few iterations of the logo, I was able to present the client the final result and he was super happy with the outcome. With the logo being approved I started to work on the other parts of the brand design, I choose the final color palette, typography and created additional design elements like brand patterns and icons.
Soooo now it was time for the final presentation and it was a complete success! The owner Fabian was super happy and never imagined that a permaculture project could be visually represented in a way like this.
Project Description
Siembra y sigue is a permaculture project based in Tenerife that is shaking up the agricultural industry. Founded by Fabian Cabrera, this innovative project focuses on sustainable, eco-friendly agriculture practices that are producing fresh, organic vegetables and fruits. The goal of Siembra y sigue is to promote a healthier and more responsible way of farming which is not only good for the environment but also for the people.
The permaculture approach used by Siembra y sigue is a holistic one that takes into account the interdependence of the different elements in the ecosystem. By doing so, it creates a self-sufficient and self-sustaining system that is both productive and environmentally friendly.
The use of composting, companion planting, and natural pest control methods are just a few examples of the permaculture practices used in this project.
With the current global climate crisis, projects like Siembra y sigue are more important than ever. The way we produce our food has a direct impact on the environment and the well-being of future generations. By promoting sustainable agriculture practices, Siembra y sigue is leading the way in showing how it is possible to grow food in a way that is good for the planet and good for people.